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I’ve used bet365 for over a decade now and have no hesitation in recommending them to anyone considering using them as their bookmaker.

For me there are 3 sports that set them apart from the others: football, horse racing and golf, and quite frankly most other bookmakers struggle to get remotely close to them.

For football, the breadth of markets is staggering at all levels and their bet builder product is undoubtedly the slickest on the market, offering very competitive odds. Their accumulator bonus is the most generous I’ve seen and covers more leagues than any other bookie that I’ve used.

For horse racing, the fact that they offer best odds guaranteed combined with a price promise on televised ITV racing makes them unbeatable when it comes to odds. Personally I tend to bet mainly on the big festivals like Cheltenham, however given their strong proposition I find no logical reason to bet elsewhere.

Finally with golf, bet365 have stepped up a level in the past year or so by introducing enhanced win only markets, which are generally market-beating, as well their each-way extra promotion which used to be confined to horse racing only. This means that I can get 8 places each way, 1/5 odds on most tournaments at the most competitive prices. Again, other bookmakers simply don’t get close to that.

This article was written by Paul Williams and published at 07:38BST 18.10.24.

Paul has been involved in the gambling industry for well over a decade and has extensive experience of using both online and offline bookmakers as well as writing about gambling-related features and offers.

This experience has helped shape Paul’s value-oriented approach to sports betting, with a particular focus on the bookmakers who offer better odds and customer promotions. Paul’s favourite sports for betting on are golf and football.

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